GrowthJul 15, 2026·4 min read
Lead research on autopilot: finding and enriching prospects
Prospecting is search plus enrichment plus judgment. An AI coworker can do the first two at scale and leave the judgment to you.
New-business research is one of the most expensive uses of an agency's time — and one of the most automatable.
The loop
- Find companies that fit your ideal profile (industry, size, location, buying signals).
- Enrich each with the decision-maker, their role, and a way to reach them.
- Verify that the business is real and currently operating — not defunct, not an empty shell.
- Organize the results into a sheet your team can work from.
The judgment stays human
The AI coworker surfaces and structures the list. You decide who's worth a conversation and what to say. That division of labor is the point: machine speed on the grunt work, human taste on the call.
A note on honesty
Good research tools tell you what they couldn't verify. A list of confidently-wrong contacts is worse than a shorter, honest one — especially when your reputation rides on the first touch.